I’m Opening Up the Blog to Self-Publishing Questions


Classic Jeff!

Okay, so you know I quit my job (assuming you frequent this blog.  If you don’t, welcome, and I quit my job. Consider yourself caught up). But you probably have no idea what I did for a living the last five years because I purposely never mentioned my company’s name on this blog, or made references to my work.

I worked for BookSurge (now CreateSpace).  I sold publishing packages for three years, and then served as the author marketing specialist for a year and a half and finally ended my time there writing for the corporate blog.  I LOVE the company.  I didn’t leave because I was unhappy there.  I left because my duties started to interfere with my writing, and I wasn’t able to be aggressive enough to build my own personal brand. Writing and selling books is what I do.  Can’t help it.  Sometimes I wish I could because the benefits suck.  But that’s for another blog post.

Today, I’m serving notice that I am going to start talking about publishing and self-publishing a lot more on this blog.  I study the industry obsessively, and I am endlessly fascinated by it.  I know there are a lot of writers/authors out there with questions about print-on-demand, self-publishing, traditional publishing, blah, blah, blah.  Consider me the Perez Hilton Edward R. Murrow of publishing news, rumors, etc.  If you have questions, fire away in the comment section, follow me on Twitter, Friend me on Facebook, send me an email, whatever.  I’ll answer it here or in a video.  Don’t be shy.  Ask away.  If I don’t get any questions, I’m going to pretend I do each week and answer questions from John Smith in Poughkeepsie or some other generic named person living in an oddly named city.  Don’t make me humiliate myself like that.  Just ask me questions!

So, for our first question, John from Poughkeepsie asks:

“Just how sexy is Jeff Bezos in person?”

Wow, John, that was really inappropriate and very sexy.

Let’s turn the dignity dial back up a couple of notches with this segment from NPR.; iPad Could Help Self Publishers Kick Open Doors

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5 thoughts on “I’m Opening Up the Blog to Self-Publishing Questions

  1. How can you say that writing and selling books has bad benefits? Sure, there’s no health insurance, 401(k) plan, vacation time, or salary … but, there’s also no dress code, no meetings, and no office politics. Well, I take that back. I do think the dog and the cat are plotting against you. hee hee

    • The cats, yes, but I’ve formed an alliance with Chloe. We’re trying to Crystal fired.

      • I gotta tell you, judging from my past experiences with Crystal, she’s going to come out the winner. She’s a wily one. I’m going to hate to see you and Chloe get “voted off” the homestead.

  2. There have been a lot of changes with Amazon, Booksurge, and CreateSpace. Tell us more about what you love about these folks.

    • First, you should understand that I have an emotional attachment to most of the people I left behind. I love ’em like family, but having said that, I will try to remove myself from that particular element for the purpose of this conversation.

      Every change I lived through while at BookSurge/CreateSpace was done in the interest of the author. I know you hear that kind of corporate spin from a lot of companies, but in this case it’s not just a public persona. It’s a creed etched into the fiber of that place.

      The people I worked with care about the quality of their work. Out of pride, out of commitment, out of a desire to make the author happy because let’s face it, when the author’s happy, everyone’s happy. It’s a business first and foremost, so this isn’t an altruistic exercise. They work under the philosophy that they operate within a vast yet small community of writers and authors (now filmmakers and musicians, too), where news travels fast. Experiences matter.

      Finally, you will not be sold a bill of goods at CreateSpace. The sales team is encouraged not to oversell what CreateSpace can do for authors. Setting expectations is something you hear a couple a times a day on the floor. There is a lot of educating going on throughout the day between the publishing consultant and prospects. The CreateSpace team works hard to make sure the author knows that writing is an art, but publishing is a business. When you’re a self-published author the two worlds collide, and authors are going to have to work harder to sell books than they’ve ever worked before. CreateSpace can help them get the book to market and give them distribution, but it is up the author to do the marketing and selling. The staff doesn’t sugarcoat things to make a sale.

      As an author, I love the royalty rates, the freedom to set my own retail price, the wholesale pricing I get on books I buy myself.

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