Details on The Takers free promotional period


9200 copies downloaded

The Takers’ free promotional period is over.  In three days, with your help spreading the word, The Takers was downloaded 9200 times.  I’m very pleased and excited by that number.  For an indie guy like me, you get excited when a couple of hundred people download your book.  This whole process brought up some interesting questions, and I’d like to take this opportunity to answer those (this is the part where I mix real questions with made up questions people have asked me).

Q: Why are you excited about giving a book away for free?  Aren’t you losing money?

A: In the short run, yes I am losing money, but not that much. The cost of The Takers is currently $0.99.  I make 35% off each sale.  So according to my math (which is incorrect 98% of the time) I lost out  on about $3100.  But I’ve never come close to selling 9200 books in three days or three months, for that matter.  Giving the book away for free exposes The Oz Chronicles to a much larger audience, which will hopefully lead to increased sales on my other books.  A lot of people who downloaded the book won’t get around to reading it.  Some will start it and never finish it.  Others will finish it and forget all about it.  And a few will dislike it.  Some will hate it and let me know via email.  There will be a group that likes it, but for whatever reason won’t rush out to read the other books in the series, and then there will be my favorite of the free downloaders.  The ones who read it, love it, tell their friends about it, write a review, and send me emails telling me how much they love it.  They’re the reason I do the free promotional periods. I need those readers more than sales at this point in my journey.

Q: Why do you think this free promotional period was more succesful than the others you’ve done?

A: The simple answer is because I did those other free promotional periods.  Every time I do a giveaway, I pick up a handful of readers that become invaluable advocates for The Oz Chronicles. They help me spread the word about all things Oz.  I’ve been fortunate enough to build a lasting readership.  Some of the people have been Oz “fans” (The quotes indicate I’m so not comfortable with that word because I view them as more than fans.  They feel more like friends of Oz.) for years, and I’ve been fortunate enough to come to know them through this blog, social media, and email exchanges.

Q: Why are you still promoting The Takers?  You published that book in 2005.

A: Because it’s the first book in a series.  The lore of Oz builds from book to book, and each book ends on a cliffhanger.  When it’s all said and done, and I’ve published the seventh and final book in the series, the result will essentially be one long very long book: approximately 1600 pages containing about 450,000 words.  Granted, Stephen King and the late Robert Jordan could crank out a book that long in one sleepless weekend, but that’s what makes/made them King and Jordan.  I’m doing my epic apocalyptic novel in seven parts.  Each is dependent on the other, and they should be read from first to last.    When I promote The Takers, I’m promoting the entire series.

Comment: (This one is an actual comment I got from a reader recently).  I just wanted to write you to let you know I got a free copy of The Takers on my Kindle and read it in a day.  I’ve already purchased Book two and can’t wait to start it.  I posted a review on Amazon.  I really hope it helps!

A: Reviews on Amazon do help tremendously with sales and giveaways.  If a book doesn’t have a lot of reviews, people won’t bother to download it.  I’m not one to ask for reviews because it just feels weird, so I’ll cop-out here and just encourage you to write reviews for any book or author you like.  While you’re at it, tell five friends about the book.  Write the president of movies and demand they make a movie out of the book.  Rush to the offices of any of the big six publishers, find any acquisitions editor, grab him or her by the collar and just say “Really?”  They’ll know what you’re talking about.

On a final note, I’d like to thank the friends of Oz for helping me spread the word about this giveaway, and anything having to do with the series.  If I didn’t have your help in all this, I wouldn’t be doing this in the first place.   Writing is fun, but writing for an audience is a friggin’ blast!

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9 thoughts on “Details on The Takers free promotional period

  1. This just came to me as I was reading this entry.
    I would SO purchase an Oz t-shirt or sweatshirt if it looked really cool. Have you thought of creating them? At the very least, what about CafePress…put your web site on it…OH! Make it like a concert t-shirt, with the names of the books on the back!! And a cool picture of the Oz gang on the front…or the monsters…

  2. I would just like to add that I got this book during a promotional period a while back, and then I just had to get every other book in the series after reading the first in about a day.

    Hopefully the 9200 people who downloaded it for free feel the same way and all get the next book in the series!

  3. Mr. Ridley,
    I wanted to write you a note of appreciation for allowing The Takers to be free for a short time. I was lucky enough to stumble upon the book in the Kindle store and took advantage of the promotion. Your book drew me in and left me hungry for more, so I bought the rest of the series and entered the world of Oz, Lou, and the gang, feverishly reading page after page, determined to learn the fate of my beloved, new “friends.” So if there is any wonder if free promos work, I finished Banshee Worm King last night, and I anxiously await the next installment in Oz’s epic adventure.

    Sincerely,
    Shannon

  4. I must say…I’m hooked…not sure of the age group you tried to.Target but im 30 and cannot stop reading the series. I finished book one and two in four days…im actually upset that the beach house we rented has wacky WiFi and i can’t get book 3 to my iPad until after we return home….needless to say I enjoy reading this story and can’t wait to.get to.the rest of the series…

    • I’ve gotten emails and comments from people ranging in age from 9 – 60, so all are welcome! It’s technically falls under the Young Adult category, but that’s just a marketing thing. Enjoy the beach!

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