You really want to see what an author has to go through to sell a book today? I give you Dennis Cass and his Book Launch 2.0.

You loved the video. I’m guessing you’ll love the book: Head Case: How I Almost Lost My Mind Trying to Understand My Brain

Now, I’ve got to go because I have to bring my Myspace page up to date, join Facebook, figure out how to use Twitter, and see if my mother’s book club will have me back.

(Hereo? WTF)