I'd like to sell you... nothing!
Granted, I am really slow, but I just came to the realization that I don’t want to be sold anything. I want to be informed. I want to be dazzled. I want to be amused. I want to be delighted. But I do not want to be sold. I feel like I’m being worked when I’m being sold something. In short, I feel used and uni-essential – I’m only important to the seller’s cash flow.
I came to this revelation during my pursuit of finding out about all things marketing. I’m an author. I have books that I need and want to sell. I’ve researched and tinkered and experimented with all types of marketing strategies, and I always come away with the feeling that I was trying to sell something. It made me feel… inauthentic. It’s a strange position to find yourself in when you want to learn everything there is to know about marketing, but never ever want to be marketed to.
This blog was a calculated element in my marketing strategy. It was created to sell books. I use the word “was” because without me realizing it, it has evolved into something much more than a marketing tool. In fact, I no longer consciously use it to sell my books. It is a way for me to express myself, to meet other like-minded people, to get goofy and have a blast. This is my attempt to inform you, dazzle you, amuse, and delight you. Everything I want out of a relationship. You are not a source of cash for me, and I promise to never treat you that way.
For authors looking for advice on how to market your book, don’t. Not in the classic sense of marketing, the kind of marketing that results in a sales pitch. Take part in the kind of marketing that is centered on building relationships instead. It’s much more fulfilling, and you’ll never feel disingenuous or phony. You obviously think you have something important to say because you wrote a book. Be yourself and spread your message without asking for the sale. If you do that, you’re going to end up with something much more valuable than a sale. You’re going to end up with a supporter.
And remember; never, ever sell me anything.
Here are some experts at the Tools of Change conference this year kind of saying the same thing, only much, much better, and with a lot more gravitas.