“How do I get on Oprah?” – The Question Every Book Publicist & Marketing Guru Hates to Hear.

"How do I get on Oprah?"

If I was asked once, I was asked a thousand times.  Every author wants to know the secret for getting on Oprah.  Traditionally published, self-published, unpublished – It doesn’t matter.  Too many authors think they have a book that is perfect for Oprah’s show or worse yet, they think they have a book Oprah will love.

I get it.  It’s Oprah.  She moves books.  But if you think getting a publishing deal is tough, try getting on Oprah to promote your book.  I’ve talked to probably over a thousand authors over the last five years, and I can think of maybe three occasions where I thought to myself, “This book is perfect for Oprah.”

Nonetheless, I’ve been asked the question so I often I researched the matter and came up with a strategy that may increase your chances of getting on Oprah.   There is no sure fire way of getting on Oprah to promote your book unless you’re Stedman or Gayle King… In fact, I don’t even think Stedman is guaranteed a spot on Oprah to sell his book.  But you can do a few things to better you odds.

  • Join Oprah’s community on her website and be an active member on her message boards.  Be relevant.  Be helpful.  Be professional.  The more you participate the more opportunities you have of being noticed by the right person on Oprah’s staff.
  • Monitor the website for upcoming shows.  You may get lucky and discover they will be doing a show on the topic of your book.  And it’s possible they may even need guests.
  • Submit articles and Op/Ed pieces to local area media outlets in Chicago.  Make a name for yourself in Oprah’s hometown.
  • Create personal videos of you talking about your book.  Showcase your on-camera abilities.
  • Don’t forget about the other TV shows.  The more media experience you have the better.  Click here to find a blog post I wrote about those other TV shows.

That’s it.  It’s not rocket science, and I can’t promise you any of this stuff will work. I’ll leave you with two pieces of advice.

Don’t pay anyone who says they can get you on Oprah.  They can’t.  It’s a scam.

Don’t send Oprah a copy of your book.  It will end up on a pile of unread books she receives daily.

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Note to Oprah – Stop Picking Nonfiction

An Apple a Day Makes for a Great Fake Memoir!

An Apple a Day Makes for a Great Fake Memoir!

I’m not blaming Oprah for endorsing authors who fake their memoirs because really, how much fact checking can you do when somebody makes claims about their own lives, but my advice to Oprah is to make her book club an all fiction book club. Just avoid the whole fact checking thing all together.

From ABC News: Is Oprah’s Golden Touch Tarnished?

In the interest of full disclosure, the Takers are not real creatures who devoured virtually everyone on the planet. There fact checking done! Now you’re free to pick my book, Oprah.

Viggo Mortensen to Star in The Road

They are adapting Cormac McCarthy’s brilliant novel, The Road, for the big screen and Viggo Mortensen is playing the father. The son is being played by Kodi Smit-McPhee (Yeah, me either). The book was so incredible I don’t have a lot of faith the movie will live up to the original. Mortensen is a great choice so that does give me some hope. This is from NY Times article:

Viggo Mortensen, who plays the father, said the same thing. “It’s a love story that’s also an endurance contest,” he explained, and quickly added: “I mean that in a positive way. They’re on this difficult journey, and the father is basically learning from the son. So if the father-son thing doesn’t work, then the movie doesn’t work. The rest of it wouldn’t matter. It would never be more than a pretty good movie. But with Kodi in it, it has a chance to be an extremely good movie, maybe even a great one.”

I’ve said it before. I’ll say it again. You could almost replace the words “The Road” and with the words “The Old Man and The Sea,” and you wouldn’t skip a beat. Same theme. Same sort of literary genius behind the work.

You can read the entire article here: At World’s End, Honing a Father-Son Dynamic